Click here to follow Screen Digital on YouTube and stay updated with the latest from the world of cinema.
Anurag Kashyap feels pan-India film is a massive scam: ‘Money goes into unreal sets, only 1% of these films work’
Anurag Kashyap hailed SS Rajamouli as the only exception to the pan-India formula because he's been building an international audience since Eega in 2012, leading up to RRR becoming a global hit in 2022.

Anurag Kashyap has often expressed his reservations against the phenomenon of “pan-India” film, which became a trend after the breakout success of SS Rajamouli’s Baahubali franchise. Kashyap feels producers are only replicating the same formula, while investing huge money in every project, which are mostly failing at the box office.
In an interaction with The Hindu, Kashyap said, “For me, pan-India is a massive scam. Pan-India is a term. A film is pan-India if it performs pan-India. How can a film be pan-India before it’s even made? The film goes into production for three to four years. A lot of people are involved in the film. So their lifestyle also depends on the film for three to four years. So all the money doesn’t go into the film. The story is the same, the actors are the same, the money goes into these massive, unreal sets, which doesn’t make sense.”
Also Read | Anurag Kashyap feels pan-India is a massive scam: ‘Money goes into unreal sets, only 1% of these films work’
The filmmaker added, “Only 1% of it works. And that 1% again starts the whole cycle of pan-India. Some films have become successful, that nobody expected, like Stree 2. That started the horror comedy universe. When Uri became a success, everybody started doing nationalistic films. Post Baahubali, everybody started doing these big ass movies with Prabhas or somebody else. KGF became a success, everyone wants to emulate that. And that’s where the decline in storytelling begins.”
He claimed that in order to recreate the success of films like these, filmmakers defend their lack of storytelling with the audience’s reducing attention spans so that they can slide in “one item after every two-three minutes,” but he feels “you can’t write a film like that.” “It all becomes a formula because everybody is chasing that elusive Rs 800-900-1,000 crore. Figures are going up, but there’s maybe one film that’s crossed Rs 1,000 crore, one film that’s crossed Rs 900 crore. In the last five years, there may be only five or six films that have reached there, but we’re making 1,000 films a year,” argued Kashyap.
Anurag Kashyap hailed SS Rajamouli as the exception since his films have been doing well internationally since the 2012 hit action comedy Eega. “It’s the same phenomenon as Bong Joon Ho. He broke out with Parasite (2019), but his best film was Memories of Murder (2003). “RRR (2022) was meant to break out. Baahubali, because of its length, didn’t break out, but every cinephile across the world has seen it. It doesn’t mean RRR is superior to Baahubali. I said it much before RRR released that it’d be the film that would break out of India. Because it was building up like that,” added Kashyap.


Photos



- 01
- 02
- 03
- 04
- 05