Aamir Khan defends endorsing Dream 11, says he has refused alcohol and tobacco ads: ‘If it’s legal, then let me do it’

Aamir Khan, like most of his contemporaries, endorses many brands, but unlike many of them, he is choosy about the brands he lends his name to. For instance, Aamir has refused to lend his name to alcoholic beverages and tobacco products so when he got associated with gaming app Dream 11 recently, his fans were quite shocked. In a recent interview, Aamir shared that he has a few conditions before he decides to endorse a brand, and the first condition is that the product has to deliver on its promise.

In a chat with Zoom, Aamir shared, “I always check that the product is delivering what they have promised.” He said that he has another condition and as per that, he never announces the price of the product. “Sometimes, I break my own principle. For example, I never announce the price of the product that I am endorsing because I am not a salesman. I am a brand ambassador. I can talk about your brand but not about it’s price,” he said and immediately recalled that he once broke that rule while endorsing Coca Cola. “Once, I broke that rule and spoke about price as well. This was during ‘Chota Coke’ for Rs 5. Because I really liked its story. It was so creative that I compromised,” he said.

Aamir said that he has refused big money in the endorsement space and shared, “I have refused alcohol and tobacco. Recently, I did Dream 11 so people asked me that you are doing Dream 11, you refused alcohol, tobacco. But the script for Dream 11 was so good. I couldn’t say no to it. I laughed so much after I read that ad. I was certain that I wanted to do it. As for the product, if it is illegal then ban it, then we won’t make any ads on it. And if it’s legal then let me do it too.”

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Aamir is one of the few celebrities who has not been associated with a tobacco brand. Shah Rukh Khan, Ajay Devgn, Hrithik Roshan, and all the other big stars have endorsed pan masala brands. Akshay Kumar also got associated with one such brand but following massive backlash from his fans, he had to step away from the brand.