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Journalism of Courage
The Indian School of Business (ISB) has re-branded its logo with an aim to “develop leaders equipped with the knowledge and character to drive global transformation.” The business school along with brand consultancy firm, Landor designed the new logo of the institution.
The logo has been directionally reoriented to move forward and upward towards a direction that conventionally signals progress and empowerment, informed ISB.
Dean Madan Pillutla said, “Our new brand embodies ISB’s relentless pursuit of excellence. We are firmly committed to nurturing leaders who drive impactful change in a complex world. We are already on a path of evolution this year with a revised curriculum and a new programme for young leaders. Our new brand identity reflects our belief that the future belongs to those who create it.”
