WAN-IFRA India 2012 summit concludes

Other speakers included Thomas Jacob,Deputy CEO,WAN-IFRA,Manfred Werfel,Interim CEO,WAN-IFRA and Arun Anant,CEO,The Hindu.

On the changes happening in the newspaper industry worldwide,Jacob,said,“The tablet will be the new platform,which will open up newer avenues for newspapers to not only put their content online but also advertise. The most important challenge for publications going online is to hold the attention of the readers and get them subscribe e-content for the tablets.”

Speaking about the Grow-Green project initiated by WAN-IFRA,Werfel said “11 per cent of the wood that is taken from the world’s forests are used by the newspaper industry. More than half is used for energy. European forests have grown by 30 per cent but many believe they are responsible for deforestation. The facts are absolutely different,” he said.

Byrne,who spoke on the relevance of revenue in the newspaper business, said,“Global media industry is governed by television. The internet has taken over the newspapers. In terms of revenue on the internet,Google makes around 65 per cent of the total internet advertising. Incidentally,the newspaper advertising share is declining. And this is true for Asia-Pacific too,where the internet will overtake newspaper advertising soon.”