Little Miss Sunshine

WITH the launch of its new show Sabki Laadli Bebo,Star Plus has joined hands with KC Mahindra Educational Trusts Project Nanhi Kali and is all set to support and educate underprivileged young girls.

Written by EXPRESS FEATURES SERVICE
March 19, 2009 02:46 AM IST

2 min read

WITH the launch of its new show Sabki Laadli Bebo,Star Plus has joined hands with KC Mahindra Educational Trusts Project Nanhi Kali and is all set to support and educate underprivileged young girls. They have also announced their annual property,Laadli Week. Sabki Laadli Bebo is based on the story of a family whose life revolves around their daughter Bebo.

Says Anupam Vasudev,EVP,Marketing,Star India Pvt Ltd,Star Plus has always stood for the empowerment of women. Sabki Laadli Bebo is a tribute to the families who respect,adore and educate their daughters and this will now translate into the tie-up with Project Nanhi Kali to educate a larger number of girls in India and also involve and educate audiences through the medium of the Laadli week. We will support approximately 600 Nanhi Kalis in the first year. Educated women,he adds,not only tend to promote education of their children,but lead healthier lives,and provide better guidance to their children. In all,ensure the progress of society. Moreover,educated women can also help in the reduction of infant mortality rate and reduce population growth, he adds.

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The Laadli Week will see a series of fundraising and awareness creation events for the Laadli Project. Star Plus will aise money from the viewers to support the cause of the education of the girl child,and help create an empowered generation. India has at least 21 million children who are out of school,and majority of these are girls. Due to cultural and economic barriers,girls face far greater obstacles to education than boys,and special initiatives are required to overcome these. Media can play an equally important role by using its power to influence attitudes,habits and mindsets in a society, comments Sheetal Mehta,President,Project Nanhi Kali.