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This is an archive article published on October 20, 2011

The World’s Her Stage

One of the country’s most accomplished fashion designers,Ritu Kumar has been nominated for the first-ever World Fashion Week

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The World’s Her Stage
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One of the country’s most accomplished fashion designers,Ritu Kumar has been nominated for the first-ever World Fashion Week,to be held at Capriani in New York City on November 11. Celebrating cultural diversity expressed through fashion,the event will have in attendance fashion icons and influential leaders and also see the launch of the global campaign ‘Give your Light to the World’. The proceeds will benefit the Art of Living Foundation,towards their women empowerment and global poverty eradication initiatives in over 150 countries.

“The ethos of the show being put together by United Nations is an important milestone,as it emphasises on the organic needs of those who activate fashion. The involvement of women in the creation,manufacturing and execution of fashion garments gives the endeavour a special place in the fashion world. As a designer nominated from India,I feel privileged to show the synthesis of skills and traditions that reflects my country’s diversity in design,” said Kumar about the event that is an outcome of partnership between World Fashion Organisation,International Trade Organisation,Global Entrepreneurship Week,University Network,Art of Living Foundation and various fashion organisations from around the world.

Nominated designers will get to present one specially crafted couture garment at the preview of the World Fashion Week 2012,which will be donated. After the New York gala,these garments will be taken on a world tour,to be exhibited in museums and fashion weeks. Kumar will showcase a richly embroidered ensemble conceived from a style repertoire that goes back 500 years to the Mughal era. “What’s happening in Indian fashion today is necessarily based on what preceded it and what will come in future. The motifs and symbols of history are often transformed in this process,but they still resonate the magnificent past,” added Kumar.

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