Adult Bites

Pills there are for those past 30 years of age,but no snack is projected as fodder for middle-aged couch potatoes.

Written by EXPRESS FEATURES SERVICE
June 12, 2009 03:48 AM IST

1 min read

Pills there are for those past 30 years of age,but no snack is projected as fodder for middle-aged couch potatoes. Ads for packaged snacks make it seem the world belongs only to teens and ‘tweens. “We are introducing ‘Aliva’ crackers,aimed at people who are 30-plus,” said Vidur Vyas,Executive Vice-President Marketing of Frito-Lay India,in Lucknow. He said the baked snack,available in four different flavours,was made of wheat and daal.

As per recent campaigns bottled fizzy drinks are filled with pesticides and fertilizers and packaged snacks contain harmful stuff. Is the shift towards healthy stuff in response to that? “Our readymade stuff comprises products like Cheetos for kids made of cornmeal and whole wheat. I don’t know who is behind the hate campaigns,but our snacks are as good and safe as homemade stuff,” claimed Vyas.