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Reality Check

Evidently,Bengali television will take some time to get over this. For a medium which has kept itself busy with housewives and their money spinning skills for the longest possible time...

Will Bengali reality television’s dream run with international celebs attract and sustain new viewers?

Evidently,Bengali television will take some time to get over this. For a medium which has kept itself busy with housewives and their money spinning skills for the longest possible time,such good-looks isn’t easily forgotten. World Cup 2010 start Diego Forlan isn’t stuff Bengali soap audiences dream of in their post-lunch siesta. The Uruguayan star along with former Brazilian sensation Romario,who was roped in by a recently-launched Bengali channel to be a part of their football reality show,has added a much needed punch of glamour to Bengali TV. The question,however,is will the hype sustain. Or will Bengali TV finally cut ice with the English-speaking MTV-addicted youngsters of the city?

Abhishekh Gupta,a tech-savvy college student,sounds hopeful. “I am not into Indian reality shows at all. But when I heard the news of a Bengali channel getting Forlan for a show,I decided on checking it out. I just hope they don’t reduce him to an uncomfortable,funny presence in a saccharine,over-the-top episode typical to most Indian reality shows,” says Gupta. Gupta’s feelings are echoed by several who feel that Bengali reality TV suffered primarily because it was cash-strapped. And with new investments,things might just look up. “Better formats and glossier production values might attract new audiences,” says Debarati Chakraborty,a media professional. And more money,means bigger celebs. “Let’s face it. Reality TV survives on gimmicks. And gimmicks don’t work unless big names are involved. So,once nationally and internationally recognised celebs are roped in for the shows,the audience connect might increase. Tollywood has just a handful of real ‘stars’. You can’t always bank on them to sell so many shows,” says Gargi Banerjee,a publishing professional.

However,not everyone sees the happy hours lasting. “I might be tempted once to check out an episode because of a Forlan or Branco. But I will only go back to watching the show if I find it’s content interesting. Which I am never hopeful of Indian reality TV ever attaining,” says Srijan Roychowdhury,an employee with an international bank.

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