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It's heartbreaking cuteness and pop blue complexion notwithstanding,the Twitterbird must be stuff Lalit Modi's nightmares are made of. And accounts for Shobha De and Sonam Kapoor's collective phobia of fossils.

It’s heartbreaking cuteness and pop blue complexion notwithstanding,the Twitterbird must be stuff Lalit Modi’s nightmares are made of. And accounts for Shobha De and Sonam Kapoor’s collective phobia of fossils. But what turned Twitter,which innocuously intends to send ‘short,timely,messages’ to and fro friends,into a moral battleground for some,and a loud sounding board for others?

The Rajeev Masand-Amitabh Bachchan controversy where the latter pulled up the film critic for drawing parallels between Akshay Kumar smiling into the camera from a visibly unwell R K Laxman’s bedside and a jackass,probably falls in the league of Tharoor’s ‘cattle-class’ soup. “While Bachchan might be right in defending his colleague,the media is mostly with Masand for taking a stand on the complete lack of sensitivity and ethics when it comes to film promotions. Also,hadn’t it been for Twitter,Masand wouldn’t have had a space where he is free to voice his opinion,sans any obligation to his employers’ policies,” says a media professional on conditions of anonymity.

But from being a fun,friend tracking and celeb spotting space,Twitter is seriously turning into an entity that demands as much diplomacy and decorum as a formal public appearance does. “If Twitter ensures free and successful publicity for celebs on them,they also have a price to pay for it,” says mass communication student Sunetro Lahiri. While,media professional Sandipan Dalal says,“They are unusually comfortable giving away personal information on Twitter,” there are several who feel that most of the Twitter chatter is also orchestrated. “ The celebrities use twitter strategically,when they feel the need to go public sometimes. Twitter allows them to frame the narrative,whereas previously they would have to pass through the prism of the press,who might play things their way,” says Arnab Ray,author and blogger who goes by the name the Greatbong.

“People,recognized widely or otherwise,mostly have opinions they would want to voice. While a blog or a website come with their inherent moral responsibility,Twitter was started in a light,informal vein where 140 words weren’t exactly meant for high standards of diplomacy. While it’s unfair to expect political correctness on Twitter as it seems against the spirit of the site,one also has to acknowledge the flip side of it’s overwhelming visibility,” sums up Nirmalya Majumdar,a short filmmaker.

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