Yakult ladies are set to drive and deliver health lessons to homes across the city While its definitely not a first for the Indian roads,it surely is for our home delivery system. Smartly dressed women on Honda Activa scooters refurbished with red coloured carrier boxes will soon be seen zipping across the city,heading from home to home. They are the Yakult Ladies and the Chandigarh team will join the growing ranks (80,000 at last count) of Yakult ladies team zipping on their scooters across the globe. We call it the Yakult Ladies System of door-to-door distribution that has been created to help customers fully understand the health benefits of probiotics and bring Yakult products to them everyday, explained Mukta Sanjeev,Chief General Manager (Home Delivery) for Yakult Danone India Private Ltd. For the unaware,Yakult is the worlds leading probiotic drink and the Yakult ladies form the key components in the companys distribution system. They are young,dynamic women,propagating good health at your doorstep, Mukta informed as she mentions that globally the companys women workforce on the wheels contributes as much as 40 per cent to the total sales of the product. Speaking of which,while awareness levels vis-a-vis the health benefits of probiotics is high the world over,in India theres still a lot of work to do! A Yakult drink not only delivers 6.5 billion live beneficial bacteria also called Lactobacillus casei strain Shirota to your gut,but it does it in a unique way through our ambassadors of good health who deliver this product right to your doorstep, Mukta smiles to say. Currently there are 60 Yakult ladies in India and the Chandigarh team is all set to head out as well and they also have actor Kajol as their brand ambassador! Most women love the independence the job brings them,along with the confidence, Mukta sums up. Way to go!
