Time for Makeover

True to its tagline Experience Change Videocons got a new identity,product range and ad campaign.

Written by EXPRESS FEATURES SERVICE
July 8, 2009 03:04 AM IST

2 min read

True to its tagline Experience Change Videocons got a new identity,product range and ad campaign. The ideas to bring a sea-change for customers of consumer durable goods, tells Jaideep Rathore,Chief Marketing Officer,Videocon Industries Ltd,as he unveils the new identity with a series of new products in city. While the new LCDs series 8000 and 9000 is available in 22 and 32,to complete the cinema hall experience a futuristic 5.1 Channel Home Theatre System with 5500 Watts PMPO sound has been introduced with wooden finish speakers, reels Rathore,as he takes us through the split air conditioners that come with a floral glass panel and quanta cool technology and are equipped with an auto restart feature,giga filter,two blue fins evaporator coil and a LCD night glow remote.

While,the refrigerator range also becomes more energy efficient,the microwaves flaunt a touch pad control and the washing machines gets a sturdy rust free body. We have also come up with a new brand identity and logo to complement the range, Rathore points at a V composed of two animated green,lava-like shapes called Chouw and Mouw,Its the new Videocon logo. In this Chouw and Mouw have distinct identities of their own. They are live characters and will be used through a series of short videos to tell simple stories,each depicting a positive dimension of Videocons new tagline, tells Rathore. Watch on!