Sound CHECK

This one comes with a warning tag for: a) it's too good to be true; and b) it's online. US-based website,www.talenttrove.com has entered the Indian virtual space and as an announcement...

Here’s how you can be Bollywood Singer – 2010

This one comes with a warning tag for: a) it’s too good to be true; and b) it’s online. US-based website,www.talenttrove.com has entered the Indian virtual space and as an announcement,has come up with a singing talent hunt – Bollywood Singer 2010. There’s a bait too,a prize money of Rs. 5 lakh. Not only this,the website,which has been operating in India for a year and half in Delhi and Mumbai,has on its space a lot of offer – radio,blogs,social networking,events,collablab (collaborations),free electronic press kits and contests. “And in pipeline are live webcasting,online casting calls for films and international language support system,” Jatinder Singh,President,TalentTrove Inc. and Managing Director,TalentTrove India along with Jamie Aquila,Senior Creative Director,TalentTrove Inc have flocked to India to tap its talent pool and search for the best. While the Bollywood Singer contest will kick off on February 1 (you can register on the website),the site is open to films,features and other video uploads – all for free. “No,we are not a talent agency. And this is not YuoTube or facebook or myspace. This is a more organised platform where you will find specifics be it music,films,networking,pictures etc. Talent seekers can log on and get in touch with the users directly,” says Singh. So,what’s in it for him? “Well,we’re looking at the future for we’re focusing on television and film production. And maybe,then we can dip into this existing talent base,” Singh’s aim is to create a worldwide user base and make the portal a magnet for the talented and talent hunter.

“TalentTrove India’s online multimedia platform will focus on music,dance,art,photography,fashion,acting,cooking,sports,comedy,how-to,visual arts,writing and production. India has world’s fourth largest internet user base of over 81 million people with a growth rate of 20 per cent per month. With the launch of our platform in India,TalentTrove expects to grow its talent base by more than 300 per cent in next two years,” adds Jamie. Along with this,TalentTrove Inc. is putting together the required technology to effectively leverage the strong mobile phone user base in India. The company has 24×7 TalentTrove Radio and TalentTrove.tv that features only original content uploaded by registered members. “The content will be safe and copyrighted,after all content is king and that’s where the moolah is,” winks Singh.

As for the singing star,Singh feels that Bollywood songs have become an integral part of day-to-day lives of Indians. “A talent no longer has to wait for opportunity; we plan to reach at the door steps of millions of bollywood lovers to offer them a chance to be discovered. Just sit in front of your web cam and our technology at TalentTrove.com helps you cut a video or audio of your talent.” There’ll be four rounds,online voting and professional judges. You have 60 days to check your facts,tune your voice and log on.

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