Scoop it UP!

When it comes to wooing toddlers nothing does it better that cartoons and ice creams. And combining them both is Creambells. “We have tied up with Walt Disney to bring out Mickey sticks (Mickey shaped chocolate and vanilla ice cream),” Nitin Arora Chief Operating officer,Devyani Food Industries Pvt Ltd,tells us the design will make eating icecream more fun,as he announces a whole new range this summer comprising Triples,a combination of Raspberry,Cranberry and Strawberry and While Ball Top Cone,a choco vanilla ice cream coated with rich chocolate. “They have been invented keeping in mind the market demand,” Arora says that’s how ‘Sacch Mucch Aam’,“real mango on stick” was researched on and launched. “This one’s real and natural mango pulp and is juicy,tangy and sweet like mango. What’s more,it has no preservatives,” chips in Marketing Head Vinayak,adding that it’s 80 per cent Alfonso mango.

While they have already started distribution in Delhi and NCR,Punjab,Himachal,Haryana,J&K,Rajasthan,UP Uttaranchal,Jharkhand,Maharashtra,Goa,Andhra Pradesh,“We will soon spread our distribution network in south and west,” they say also gaining popularity is their free home delivery service in Chandigarh,which will soon be launched in Ludhiana,Amritsar and Jalandhar as well. “But for now try the take home segment. We have launched four ice creams — Orange Tang,Zafrani Pista,Chocolate Choco Chips and Crunchy Butter scotch for Rs 99 a pack.” Care for a bite!’