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Journalism of Courage
It’s time for the FM radio revolution to shift into next gear,shoots Big FM’s big daddy and Chief Operating Officer,Tarun Katial
Here,there,almost everywhere that you go now,the music reaches your ears. Be it driving to work or finishing chores at home,FM radio is now a part of everyday life and it would be cliched to reiterate that. Precisely why now its time to shift gears, you hear the ever-charming big daddy aka Chief Operating Officer (COO) of Big 92.7 FM,Tarun Katial say out loud. On a yatra of sorts,Katial has been driving in and out of towns,Tier-II ones particularly,across the country. This year we are focussing more on the mini metros for thats where business is spreading, we heard Katial tell us. At a time when conversations are peppered with words like slowdown,slump,bad times and the like,its heartening to hear Tarun. I think people have rediscovered radio in these times. Back at work in Mumbai,when I hear of us doing well ven in interiors of the country,its very encouraging, remarked the COO who doesnt take long to admit that Punjab is a key market. We are the strongest player in the region and are looking to scale that,so no slowdown for us, cheers Tarun who incidentally wasnt on a whirlwind tour of Punjab,having kept aside three days for his trip (the fact that he has in-laws in Chandigarh has little to do with that this time around!). The best way to get a feel of the business is by being there on local turf and I have been talking to our business associates and listeners as well, informed Katial,who is now eagerly gearing up for the third phase of licensing thats around the corner. As of today,we are present in 45 cities addressing a population of over 2.5 crore. So theres no way we are going to lie low this time either, he shares.
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