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Thought only Kareenas sweating it out for a size zero? Leading brands of the country too are working hard on the slim look. Its what the GenX wants, tells Sunil Nayyar,General Manager,Sales,Sony India,as he unveils worlds slimmest LCD TV with 9.9 mm design and the first LCD TV with Motionflow 200Hz Technology.
Been onto it for a while,they have launched the collection after Samsung marched forward its slimmest version. The market is growing and we are all coming up with the best, he says,this time moving on to showcase the 14 new BRAVIA models in S,V,W and Z series that flaunt revolutionary technologies like Motionflow 200 HZ,Full HD and BRAVIA Engine 3. Audio innovations in the form of S-Force Front Surround and Voice Zoom deliver amazing virtual surround sound,maximizing movie watching experience, he adds that for now they are focusing at enhanced display performance.
Bringing in the perfect balance of innovation,creativity and technology,he tells us that their LCDs use RGB LED and Edge LED technologies,and are aiming to capture 30 per cent of the LCD market. This,when the LCD television market size is expected to increase by 50 per cent,from a million to 1.5 million, Nayyar says that at Sony,they are also targeting at play station,Vaio and the digital imaging products as these are the few segments that are growing at a steady pace even in times of slowdown. But for now watch out for the new BRAVIA Feel campaign thats designed to demonstrate the feeling youll get from actually experiencing all the entertainment you see, he clicks off.
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