New on the shelves

Cuddle Up
Now kids can cuddle up to their favourite Nicktoons at home! Nick,India’s leading kid’s entertainment channel in association with Portico has announced the launch of the much-awaited and extremely adorable Dora – The Explorer and SpongeBob SquarePants special microbead cushions. Priced at Rs 499,the 12X12 Nicktoon cushions are available at key retail stores like Lifestyle,Shoppers Stop,Home Center,HomeStop,@ Home and all other leading home stores across India. Microbead cushions are famous for their unique polystyrene bead filling that makes them exceptionally soft,squishy and ideal for bedrooms of children. Speaking on the launch Sandeep Dahiya,Vice President – Consumer Products,Viacom18 Pvt. Ltd. said,“We’re excited to extend our partnership with Portico into yet another product range in this category. With launch of these microbead cushions,the kids can now sleep cuddled-up with their favourite Nicktoons.”