Feel the pulse

Tata Docomo,the GSM brand of Tata Teleservices Limited,has launched its operations in Haryana.

Tata Docomo,the GSM brand of Tata Teleservices Limited,has launched its operations in Haryana. The company’s Next Gen GSM service started on a heady note,with TTSL Managing Director Anil Sardana making the first call on the TATA DOCOMO Haryana network to Bhupinder Singh Hooda,Chief Minister of Haryana.

TATA DOCOMO is also out with a novel “Pay-for-what-you-use” model,with a pulse of one second,and a pricing of just 1 paisa per second. “The value proposition offered by TATA-DOCOMO is a unique and revolutionary idea which symbolizes the spirit of innovation and inventive genius. This launch is truly a moment of triumph for the consumer. The launch of pay-per-use,per-second concept offered by TATA-DOCOMO will create a paradigm shift in the overall telecom experience for the customer and provide a service that is refreshingly different,” said Ratan Tata,Chairman,Tata Sons.

Toshinari Kunieda,Senior Vice-President and Managing Director,Global Business Division,NTT DOCOMO,said: “NTT DOCOMO has provided technical inputs to make the TATA DOCOMO GSM network world-class. Progressively,NTT DOCOMO shall bring to India the various products and services that we offer in Japan and many other countries-such as i-mode,Location-based Services (LBS) and mobile payment-and give TATA DOCOMO customers a flavor of tomorrow. TTSL and NTT DOCOMO are closely engaged in integrating technology,value-added services,products and applications through the mechanism of Business and Technology Cooperation Committee (BTCC). This should see TATA DOCOMO change the way India communicates.”

“We are focusing strongly on network superiority,coverage and service offerings. Our network footprint is the largest among all telecom operators in Haryana,at the time of launch. We have already made large investments in the Circle,and further expansion in this financial year itself is on the anvil,” Aditya Gupta,TATA DOCOMO’s Hub-head for Himachal Pradesh,Punjab and Haryana,added. TATA DOCOMO will unveil a portfolio of Value-Added Services that will reinvent mobile telephony in India,with products and services like diet-sms,Free Voicemail,Timed SMS Service,Free Missed Call Alerts,Call-me Tunes,etc-all of them customized to liberate and refresh our subscribers. The company has earmarked an investment of $2 billion on its pan-India GSM network rollout.

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GSM