Farm Fresh

Thanks to e-revolution,the launch of an all-new e-card promises to aid easy facilitation of information transfer across the product supply and distribution cycle,thereby empowering farmers by providing instant updates on weather conditions,disease threats and required action to be taken. Brought in by Techino Agri Sciences Ltd (Technico),with HSBC India as the knowledge partner,”Initially this card will be used by contract farmers of Technico in the states of Punjab,Haryana and Uttar Pradesh,” Sachid Madan,Director,Technico Agri Sciences Limited,adding that it would also facilitate seed distribution,collection and payment as well.

With key features like an e-vault,which will maintain the privacy and confidentiality of the farmer’s personal and farm activity-related information,a farmer can keep account of activities through this card,get seed issuance at cold storage,yield test record and get printed receipt of any transaction,chips in Jayesh Modi,Head,Priority Initiatives,HSBC India. “In any sector,timely flow of information plays an important role in the outcome of the final product. The e-card is an intelligent automated platform which helps seamless transfer of information across the supply and distribution chain thereby benefiting all the entities involved in the product cycle,” he reels. Swipe it!