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This is an archive article published on June 1, 2011

Double Impact

It's a gamble few filmmakers would take. But Subhash Ghai is prepared to see how it shapes out.

It’s a gamble few filmmakers would take. But Subhash Ghai is prepared to see how it shapes out. On June 10,Ghai’s production house,Mukta Searchlight Films,will release two small budget projects -— Love Express,a romantic comedy and Cycle Kick,an art house flick.

With a cast and crew from his own acting academy,Whistling Woods International (WWI),Love Express has been directed by WWI alumni Sunny Bhambhani,while Shashi Sudigala,who assisted Nagesh Kukunoor in Iqbal,has tried his hand at Cycle Kick. Ghai was in town to share his new marketing strategy at offering two movies for the price of a single ticket. “People think twice before spending two hundred bucks even on a Salman Khan starrer,so why would they watch my film. So,I decided to offer them two at the cost of one,” explains Ghai,who was accompanied by Love Express’ leading pair,Mannat Ravi and Sahil Mehta.

The filmmaker seems to be warming up to marketing buzzwords like ‘innovate’ and ‘be creative’,and is allowing cinema patrons to watch the second movie at their own leisure. “If you can’t watch Love Express and Cycle Kick back to back,then watch one,and avail of the next ticket later on.” Both the projects have been shot within a budget of Rs 5 crores. While Love Express is a story of a boy and girl trying to get out of an arranged marriage,Cycle Kick is about two village boys,who play a football match to win their status symbol — a cycle.

“Love Express is totally Punjabi in nature and has been shot on a recreated train. It’s the story of two families trying to fix an arranged match,whereas the boy and girl in question are trying to find ways and excuses to wriggle out of,” explains 23-year-old Mehta. “We scheme,connive,cook up stories,attack reputations till one thing changes the equation,” adds Ravi,his 24-year-old co-star. Together,they spent a year auditioning for roles and meeting producers till they received a call from WWI. The film poster echoes the look of the early 90s film,Dilwale Dulhaniya Le Jayenge and shows the leading pair sitting back to back on a bench at a railway station. “Comparisons to DDLJ are a compliment,” they smile,agreeing with Ghai’s move. “Rs 500 for a film ticket pinches. We remember how we used to scrape for money,find ways to get it and watch a film. Hopefully,this new experiment will work hopefully,” adds Ravi.

Ghai admits that it’s all about one’s performance and how he/ she avails an opportunity. “Children have a very warped perception of media or glamour,of stardom. These are not overnight success stories,one has to work hard and stay focused,” he says.

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