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Journalism of Courage
The India Art Summit plans to attract new art collectors through a sustained programme
Things may have slowed down this summer for the India Art Summit what with it being postponed to January 2011 but behind the apparent inertia there is a lot happening. Already,a list of participating galleries has been drawn up about 75 galleries will take part in the General Exhibition Section next year. And,more interestingly,a special programme to cultivate the interest of art collectors who will be wined and dined and taken by the hand to look at art across the country will come into being in September this year.
They will be looking at young Indian entrepreneur-collectors with a good amount of purchasing power,those with an inclination to look at art as a long-term investment and not an overnight retail commodity. While one wonders if this exercise will create a new power clique in the art world,Kirpal points out that this is just meant to widen the collectors base and bring in new talent. Now,we have an art world order where only the powerful galleries get to promote their artists. But with the outreach programme,one might see a democratisation of the process,as a large number of players and stakeholders enter the fray. We are not talking of just Delhi and Mumbai,but art from cities like Bangalore and Chennai, assures Kirpal.
Currently it is mostly the owners of blue-chip companies who possess large,valuable collections of art. By ushering new entrepreneur-collectors,the summit hopes to create fresh pools of people interested in buying and looking at art. It will still not be a commodity for the masses,but it will be a wider cultural experience.
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