Bullish on Bollywood

Dalal Street has a new address and it’s called Bollywood. In a new online game,one can now buy and sell Bollywood stars and movies. Titled The Game of Fame (GOF),it has been brought to the virtual space by Bollywood Hungama,a Bollywood and music site,and Pond’s. The values of the stars and movies depend on how they perform in the real world — a certain star’s value may rise if his or her recent movie was a hit. Each movie that premieres will feature as an IPO. To play the game one needs to log-in using their personal Facebook account. The aim is to buy and sell movies and stars smartly. The players with the most gains stand to feature on the Wall Of Fame. The game is played with ‘Star Dollars’ which is a virtual currency and every player starts with 50,000 star dollars in their wallet. One can win exclusive movie memorabilia every week. To kick-start the game,the first give away is a costume from Hrithik Roshan starrer

Agneepath. The game will soon be available as an application on Facebook and on the mobile phone. Siddhartha Roy,COO,Hungama Digital Media Entertainment,says,“Bollywood is the pulse of this nation and with GOF we are not only giving users a chance to own and trade Bollywood celebrities and movies,but are also gratifying them with exciting prizes.” The Game of

Fame can be played on http://www.bollywoodhungama.com/gameoffame.