‘ACE offers convenience and long-term growth potential’

Ajay Chaudhary, the Founder, Chairman, and Managing Director of ACE Group, shared the following insights during an interview:

The ACE Group, a renowned name in the country’s real estate sector has been delivering unique, future-centric, high-end residential and commercial spaces with a location advantage since 2010. How has the Group aligned its core vision with the evolving needs of today’s urban and suburban markets to shape lifestyles?

Since its inception, ACE has aligned its vision with the evolving needs of urban and suburban markets by focusing on strategic locations, innovation, and sustainability. By selecting prime areas, both urban and suburban, ACE ensures its projects offer convenience and a balanced lifestyle. The Group integrates contemporary home features, green spaces, and wellness amenities to meet the growing demand for sustainable and healthy living. If we speak about commercial projects then ACE also adapts to modern work trends by designing spaces that cater to onsite, remote, and hybrid work models. Committed to environmental responsibility, the Group uses energy-efficient systems and eco-friendly technologies. Our focus has always been on luxury, flexibility, and community.

You have a reputation for delivering projects in prime locations with promising ROI. How does the ‘Location Advantage’ factor into the success of your residential and commercial developments, especially in a competitive market like Noida and in the context of projects along the Yamuna Expressway?

The ‘location advantage’ plays a crucial role in the success of any builder’s residential and commercial developments, particularly in competitive markets like Noida, Greater Noida or the Yamuna Expressway. In these high-demand areas, strategic location choices significantly influence the overall value and appeal of a project. By focusing on prime locations with excellent connectivity to major hubs, transportation networks, and key infrastructure, ACE ensures that its developments offer not only convenience but also long-term growth potential. In Noida, a rapidly developing city with increasing demand for both residential and commercial spaces, the Group targets areas with strong connectivity to Delhi and other parts of the NCR, enhancing the potential for high returns on investment (ROI). Similarly, developments along the Yamuna Expressway benefit from proximity to the new airport, key business districts, upcoming infrastructural projects, and recreational hubs, which are attractive to both homebuyers and businesses. These locations promise future appreciation in value as the region continues to develop. By selecting locations with high growth prospects and focusing on accessibility, ACE Group ensures that its projects stand out in a competitive market, delivering superior ROI and meeting the demands of modern buyers and businesses.

The ACE Group has successfully completed several high-profile commercial and residential projects, while also undertaking ambitious new developments. Could you walk us through some of the key completed projects, and how do you envision the impact of your ongoing developments on the local real estate landscape?

 ACE has established a strong reputation in the real estate market through several completed projects, each contributing to its story of quality, innovation, and strategic development. All of our projects are close to my heart, still, I can name a few like ACE City, one of the finest developments in Greater Noida West at that time which offered a well-integrated residential project. It provides residents with a blend of modern conveniences and community-oriented spaces with a best-in-class clubhouse. Another example I can give is ACE Golfshire and Ace Parkway, two of the most premium residential projects at Noida Expressway that have set a benchmark in luxury living with their contemporary design, state-of-the-art amenities, and open spaces. In the commercial segment, Ace Capitol, which is completely leased out to two major corporates, is the most eye-catching commercial project on the Noida Expressway. These completed projects have not only enhanced the quality of life for their residents and their occupants but also contributed to the urbanisation and development of their respective areas, driving increased interest and investment in the region.

Could you elaborate on how you have continued to exceed the expectations of customers, especially in light of the increased competition in the real estate sector and the burgeoning landscape?

ACE exceeds customer expectations by following its fundamentals of focusing on quality, innovation, and customer-centric service. Even in a competitive real estate market, ACE delivers high-quality projects with superior construction, modern design, and sustainable features. The Group also emphasises customer service, offering transparency, timely delivery, and utmost quality. By staying ahead of market trends and anticipating customer needs, ACE ensures its developments provide long-term value and a better real estate experience, solidifying its reputation in an increasingly competitive sector.

ACE Group has collaborated with the celebrity interior designer Gauri Khan for its premium residential projects in Noida. What was the vision behind this collaboration, and what can prospective buyers and investors look forward to in terms of the design philosophy and overall experience in these luxury homes?

The collaboration with Gauri Khan aimed to elevate luxury living in Noida by combining sophisticated design with functionality. Khan brings a unique touch to homes, focussing on open spaces, premium materials, and elegant interiors that reflect contemporary style. The design philosophy emphasises bespoke furniture, art-inspired elements, and luxurious finishes to create an indulgent yet comfortable living experience. We had a wonderful association with her for our premium residential project at Noida Expressway. With such an experience of a precious association of ACE, buyers, and investors can rest assured of luxury homes with elegant designs, premium materials, and smart home technology. These spacious upcoming properties by Ace will offer more charismatic features and amenities. 

Looking ahead, what can potential investors and buyers expect from the ACE Group in the near future?

First of all, they can expect ACE to continue on the same track without any deviations in quality and timelines. ACE will keep the focus on strategic market expansion, innovative project launches and advancements in technology to enhance operational efficiency and customer satisfaction. The company is also committed to sustainability, adopting eco-friendly practices, and delivering robust financial growth, ensuring competitive returns for stakeholders while maintaining its industry leadership. Expanding to more progressive geographies is also our objective.

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