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Amul
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Amul: A Dairy Cooperative's Rise to National Prominence The Anand Milk Union Limited, better known as Amul, stands as a testament to India's cooperative spirit and agricultural prowess. Founded in 1946 by Tribhuvandas Kishibhai Patel, the brand, owned by the Gujarat Cooperative Milk Marketing Federa...
Image Source : Wikipedia
- Company type Cooperative
- Industry Dairy
- Founded 14 December 1946
- Founders Tribhuvandas Patel
- Headquarters Anand, Gujarat, India
- Area served Worldwide
- Key people Jayen Mehta (managing director)
- Revenue ₹80,000 crore (US$9.2 billion) (2024)
- Number of employees 1,000 (officers and employees), 3.6 million (milk producers)
- Website www.amul.com
Amul history
Last Updated : 17/03/25, 03:04 PM
Amul: A Cooperative's Rise to Brand Dominance Amul, established in 1946, emerged as a response to the exploitation of dairy farmers by private traders. Led by Tribhuvandas Patel, farmers in Kaira, Gujarat, formed a cooperative, following advice from Sardar Vallabhbhai Patel, to directly supply milk ...
AMUL NEWS
Amul milk pouches theft case: Another accused arrested
July 08, 2023 3:56 am
In his FIR at Gotri police station, he claimed the incident was captured on CCTV camera of his milk centre at Silver Square Apartment. "
An Amul plant in Andhra sparks political war, TDP calls it 'surrender' to Gujarat
July 04, 2023 8:24 pm
YSRCP govt accuses Chandrababu Naidu-led TDP govt of having caused the collapse of the Vijaya Dairy located at the site, to benefit the Naidu family's Heritage Dairy
Jagan to lay foundation for Amul unit to revive Vijaya Dairy, TDP alleges surrender to Gujarat cooperative
July 03, 2023 9:57 pm
Kinjerapu Atchen Naidu accuses the CM of being Amul's brand ambassador when neighbouring states have kept the Gujarat dairy at bay.
Vice-chairman of Amul is now treasurer of BJP Kutch unit
June 30, 2023 3:40 am
Before being appointed treasurer of the BJP’s Kutch district unit by newly-appointed president Devji Varchand, Humbal was the general secretary of the district unit.
How Sylvester daCunha made the Amul Girl ad a chronicle of India
June 26, 2023 7:05 pm
Even today, we see the Amul topical at the same time as they are released in the media. This is perhaps the only agency in the world that can do so, and the credit for earning the trust of the client goes to Sylvester daCunha
Express View on creator of iconic Amul girl: Mascot of record
June 23, 2023 7:19 am
Sylvester daCunha gave this country some ‘utterly butterly delicious’ satire
Amul’s ‘Utterly Butterly’ campaign creator Sylvester daCunha dead
June 29, 2023 1:44 pm
It was in 1966 when daCunha with inputs from 'Milkman of India' Dr Verghese Kurien conceived Amul's mascot — a girl with big eyes in a dress with red polka dots and matching ribbon in her hair, paired with red shoes.
Gang selling fake Amul butter, ghee busted in Noida
June 05, 2023 8:56 am
According to police, the accused used to allegedly package the butter and ghee in fake wrappers bearing the Amul brand name and sell it in the market. They said they have recovered such items worth Rs 65 lakh.
The Amul vs Aavin milk war in Tamil Nadu: A lowdown
May 26, 2023 1:33 pm
Amul's entry into Tamil Nadu's fresh dairy market has incited a row, with Chief Minister MK Stalin writing to Home Minister Amit Shah against the dairy brand's foray.
Amul Dairy directors have no part in what happened in New Zealand, says chairman
April 28, 2023 1:31 am
Stating that no director of “the original” Amul Dairy was part of the delegation that toured New Zealand, Patel threatened that Amul Dairy would "revoke the rights to use the brand name" by GCMMF and other milk cooperatives.
