Journalism of Courage
Sylvester daCunha, creator of ‘utterly butterly..’ ad, passes away: See these iconic Amul ads over the years
Sylvester daCunha — the man behind the iconic ‘utterly butterly delicious’ girl mascot of Amul — passed away late on Tuesday in Mumbai. His legacy lives on as the series of "utterly butterly..." advertisements still continue to thrive. This series is famously known for its humourous and sarcastic comments on various political and political happenings in the country. Here is a rundown of some of the iconic Amul advertisements:
Updated: June 22, 2023 14:23 IST
1 / 10Embracing or embarrassing: Amul took a dig at the famous PM Modi and Rahul Gandhi hug through this advertisement. (Source: Amul)
2 / 10Monumental Occasion: This Amul advertisement commemorated the Ram Mandir puja in August, 2020. (source: Amul)
3 / 10Naa tu war: Amul celebrated Naatu Naatu's Oscar win, while displaying Ukrainian and Russian soldiers saying 'no' to war. (source: Amul)
4 / 10Blue theek nahi: This Amul advertisement depicted Twitter's move to sell its blue ticks. (source: Amul)
5 / 10She's a 10, but..: Amul take on the popular meme template of 2023. (source: Amul)
6 / 10Hand in hand: This Amul advertisement was released after the Congress and AAP coalition was solidified in 2013. (Source: Amul)
7 / 10A SUITSable girl: This Amul ad marked the momentous occasion of Prince Harry and Meghan Markle's engagement in 2017. (source: Amul)
8 / 10AtmosFEAR: Amul criticised the deteriorating quality of air in big cities through this ad in 2021. (source: Amul)
9 / 10Out of the closet..: Amul celebrated the Delhi HC verdict that decriminalised gay sex in 2009. (Source: Amul)
10 / 10Tharooraurus anyone?: Amul's take on Twitter's hysteria surrounding Shashi Tharoor's immaculate vocabulary. (source: Amul)
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