Trump emphasises hypermasculinity as he competes with Harris for male voters

Charlie Kirk, founder of Turning Point USA, said on his podcast, “If you are a man in this country and you don’t vote for Donald Trump, you’re not a man”, as reported by AP.

Republican presidential nominee former U.S. President Donald Trump and South Dakota Governor Kristi Noem react during a town hall campaign event in Oaks, Pennsylvania, U.S., October 14, 2024. (Reuters)

This direct, alpha-male messaging contrasts with Harris’ campaign, which is appealing to men with more casual and inclusive language, especially targeting Black and Hispanic males.

Trump’s past remarks and actions reflect his emphasis on traditional masculinity. He has often ridiculed opponents and women who challenge him.

Democratic presidential nominee and U.S. Vice President Kamala Harris attends a campaign rally, in Erie, Pennsylvania, U.S., October 14, 2024. (Reuters)

Last week, he called radio host Howard Stern a “BETA MALE” and used sexualised slang to mock Harris’ campaign. His campaign strategy, according to experts, mirrors Republican tactics from the 1960s, portraying opponents as weak to appeal to white working-class men, according to a report by AP.

Meanwhile, Harris’ campaign is offering economic plans to attract Black men and rural voters, emphasising her tougher side in interviews and appearances. As the race tightens, both candidates are using gender politics to appeal to undecided male voters in key battleground states.

(with inputs from Associated Press)