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Journalism of Courage
As Indians, including Bollywood celebs, congratulated Anasuya Sengupta for her historic win at the prestigious Cannes Film Festival, Amul also joined the party.
Sengupta has become the first Indian to win a Best Actress award at the prestigious Cannes Film Festival. She received the award in the Un Certain Regard section for her outstanding performance in The Shameless, directed by Bulgarian filmmaker Constantin Bojanov.
Amul, the dairy brand, issued a fun topical in which the cute Amul girl is seen holding a buttered bread slice next to Sengupta, who’s proudly showing off her Cannes award. The Amul topical’s wordplay said “Cannesuya Sengupta,” with the tagline, “Amul. Indulge Shamelessly.”
The topical shared on Instagram has a caption which reads “#Amul Topical: Celebrating first Indian actor to win Best Actress at Cannes Film Festival!”
The topical shared on Instagram has a caption which reads “#Amul Topical: Celebrating first Indian actor to win Best Actress at Cannes Film Festival!”
Check out the adorable topical below:
And of course, social media is buzzing about how Amul is always on top of their game. One user wrote, “Very well deserved win! Congratulations.” Another user commented in Bengali, “Ki mishti daekh eta (Look how sweet this is)”.
A third Instagram user commented, “At this point, Amul is only one giving acknowledgement and appreciation to Indians who achieve something on a large scale! Kudos to the social media team for being so effing awesome”.
Amul is famous for its quirky and timely topicals which celebrate iconic moments and achievements, from sports and movies to music and more.
