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Journalism of Courage
Are you demure? Are you mindful? When Rory Gilmore from “Gilmore Girls”, Carrie Bradshaw from “Sex and the City”, and Emily Cooper from “Emily in Paris” failed to demonstrate ‘Mindfulness 101’, social media birthed a new trend that is breaking gender discrimination: ‘Very demure, very mindful’. The satirical ‘mantra’ is not just confined to unrealistic standards set for women at work but has taken over every gender and fraternity.
It all began when TikToker Jools Lebron—who identifies herself as a transgender woman—shared her sarcastic take on how women should present themselves in the workplace.
“You see how I do my makeup for work? Very demure. Very mindful. I don’t come to work with a green-cut crease. I don’t look like a clown when I go to work. I don’t do too much. I’m very mindful while I’m at work. You see how I look very presentable? The way I came to the interview is the way I go to the job,” Lebron said in her video.
“A lot of you girls go to the interview looking like Marge Simpson and go to the job looking like Patty and Selma. Not demure. I’m very modest. I’m very mindful. You see my shirt? Only a little chee chee out, not my cho cho. Be mindful of why they hired you,” she added.
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Lebron became an overnight sensation soon after the trend set a frenzy on social media, with over 40 million views on her video. In an interview with CBS Mornings, Lebron explained the meaning of “demure.”
“Your demure is what it means to you. It’s being mindful and considerate of the people around you, but also of yourself and how you present to the world,” Lebron told CBS Mornings.
According to BBC News, Lebron quit her checkout job after appearing on Jimmy Kimmel Live! She also updated her fans that she is now able to finance her gender transition.
The simple phrase evolved into a full-blown trend. From celebrities like Penn Badgley, Jennifer Lopez, Khloe Kardashian, and others to bodies like government bodies like the National Aeronautics and Space Administration and the White House hopped onto the trend.
Sharing a picture of the Earth, NASA wrote, “You see how Earth looks in space? It’s very demure, very mindful. Earth looks very cutesy in the solar system.”
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“Cancelling the student debt of nearly 5 million Americans through various actions. Very mindful. Very demure,” the official handle of the White House wrote with a picture of the US President Joe Biden.
The viral trend was triggered by Charli XCX’s album Brat, which was released in June. It was the British singer who first popularised the word ‘demure’ in her latest album. In a TikTok video, Charli XCX described a brat as “that girl who is a little messy and likes to party and maybe says some dumb things sometimes,” CBS Mornings reported.
After the ‘demure’ trend came into existence, it ignited a debate on ‘Demure’ vs ‘Brat.’ After President Joe Biden stepped down as the Democratic presidential nominee and endorsed Kamala Harris, Charli, in an X post, wrote, “Kamala IS brat.”
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Soon after the ‘demure’ trend came into existence, it ignited a debate on ‘Demure’ vs ‘Brat.’
