Nike just did it: Athletic hijab for female Muslim athletes makes a political statement, and how!

The head cover is said to be made of lightweight, stretchy polyester that allows hijab-wearing Muslim women to compete without headscarves that tends to hurt their performances. Expected to go on sale next spring, buzz is that the hijab head gear will cost around $35. Spiraling up their reach into Middle Eastern markets and pushing women towards inclusion and achievement in athletics without any interference from their religious beliefs, the campaign video has gone viral.

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The video has already garnered almost 3,60,000 retweets and more than 5,90,000 likes on Twitter at the time of writing. Taking the Internet by storm, the video has also collected around 2,200,000 views on YouTube and is the topic for some ongoing debates on social media platforms.

See what else is trending, here

“What will they say about you? Maybe they’ll say you showed them what was possible. #believeinmore #nike,” the company tweeted along with a video on their official account. Read their original tweet here:
https://twitter.com/Nike/status/839490944802127872
Just after the launch, several athletes tried it out for real and shared their experiences on Instagram with the athletic hijab on. See a few posts here:

The campaign, however, opened to mixed response from the Twitterati. While some praised the move, others called it “demoralising” move. Read the top tweets here:

FOR:

https://twitter.com/bslam15/status/838866161043288066
AGAINST:

https://twitter.com/tonydeplorable/status/839499548619902976
https://twitter.com/DoggitySnoggins/status/839508837438742528
What do you think of the campaign? Tell us in the comments below!

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