How tech industry plans to combat AI deception during 2024 elections

The biggest technology companies have come together to agree on a set of commitments to combat AI-based misinformation and disinformation during elections across the world in 2024.

More than four billion people in over 40 countries voting. (Freepik)

Many leading tech companies including Adobe, Amazon, Google, IBM, Microsoft, OpenAI, TikTok and X today at the Munich Security Conference pledged to prevent deceptive AI content from elections across the world this year, which will have more than four billion people in over 40 countries voting.

Called the “Tech Accord to Combat Deceptive Use of AI in 2024 Elections,” It is a set of commitments to deploy technology that counter harmful AI-generated content that is meant to deceive voters. The signatories of the accord pledged to work together to develop tools to detect and address the spread of AI content online while also driving educational campaigns, providing methods of transparency and more.

The broad set of principles include the importance of tracking the origin of deceptive election-related content and the need to raise public awareness about it.

What are the commitments?

These are the eight specific commitments that the companies agreed to:

Developing and implementing technology to mitigate risks related to Deceptive AI Election content, including open-source tools where appropriate

Assessing models in scope of this accord to understand the risks they may present regarding Deceptive AI Election Content

Seeking to detect the distribution of this content on their platform.

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Seeking to appropriately address this content detected on their platforms

Fostering cross-industry resilience to deceptive AI election content

Providing transparency to the public regarding how the company addresses it

Continuing to engage with a diverse set of global civil society organizations, academics

Supporting efforts to foster public awareness, media literacy, and all-of-society
Resilience

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Who are the signatories of the accord?

As of today, the signatories are: Adobe, Amazon, Anthropic, Arm, ElevenLabs, Google, IBM, Inflection AI, LinkedIn, McAfee, Meta, Microsoft, Nota, OpenAI, Snap Inc., Stability AI, TikTok, Trend Micro, Truepic, and X.