Samsung already offers a similar cloud gaming service for its smart TVs and smart monitors. (Image Source: Samsung) Samsung might launch its cloud gaming service at the upcoming Samsung Developer Conference 2023, which will take place in San Francisco on October 5. Targeted at mobile gamers, the tech giant has been testing the service in North America on Galaxy devices for a while now.
According to a recent report from Korea Economic Daily, the South Korean tech giant is trying to find new profit sources after experiencing “stagnant growth in global mobile phone sales”. It also goes on to say that Samsung is currently in talks with global game developers to bring famous titles to its platform, but shared no information on games that will be available to play.
While the service itself might be free to use, users will have to pay publishers if they want to play the latest games. Since it will be independent of Google Play, game developers won’t have to pay service fees, which amounts up to 30 per cent of user payments. It looks like the upcoming cloud game streaming service will be accessible from Samsung’s Game Launcher and available exclusively on Galaxy devices.
Samsung has already tested its cloud game streaming service in Canada, with the report suggesting it was well received by players since they don’t have to buy gaming consoles like PlayStation and Xbox. “A study showed 90% of people exposed to games by ads were interested in those titles but did not download them because it was a hassle. Providing games in real-time through smartphones is expected to quickly increase users”, an industry source told Korea Economic Daily.
Earlier this year, the company introduced a cloud gaming platform for smart TV and smart monitor owners called ‘Samsung Gaming Hub’. While it aggregates other game streaming services like Nvidia’s GeForce Now and Amazon Luna, it looks like Game Launcher will be a standalone product for Samsung Galaxy devices.
Samsung’s latest move to tap into the cloud game streaming sector might be because of a decline in smartphone buyers, with a recent market analysis from Counterpoint Research forecasting phone shipments might fall 6 per cent to 1.15 billion units compared to last year.