OnePlus explains why its premium smartphones cost less

An infographic explains how OnePlus skips distribution costs, retail store costs and marketing investments to sell their products directly. OnePlus claims this business model allows the company to sell its products at about Rs 20,000- Rs 40,000 less price.

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The post says when a company goes through distribution, retail and marketing costs procedure, their end products usually cost Rs 40,000 – Rs 70,000. OnePlus, on the other hand, sells the same premium products in the Rs 20,000 – Rs 30,000 price bracket.

Watch Video review of OnePlus 3

“In order to put their products in every store walk into and plaster their ads on every street corner, TV station, and webpage, traditional brands need to spend a lot of money,” Amit H’s post says. “Correction: YOU need to spend a lot of money because in the end, these costs are passed down to the you, the consumer,” he adds.

OnePlus, recently launched its flagship OnePlus 3 in India. The smartphone is priced at Rs 27,999 for the 64GB storage space option, with dual-SIM 4G support. OnePlus 3 comes with a metal unibody design.

OnePlus 3 runs the Snapdragon 820 processor clocked at 2.15 Ghz with 6GB RAM and has a 16 megapixel rear camera and an eight megapixel front camera.

In our review, the camera of the OnePlus 3 really stood, both the low-light performance and the colour reproduction. We called this smartphone a genuine flagship killer.