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Journalism of Courage
At the Mobile World Congress 2023, Nokia, the telecommunication and information company unveiled a brand new identity with its new logo. Now, the company has announced a new UI for its upcoming B2B and enterprise products called Pure UI.
Do note that for now the Pure UI will not come to Nokia smartphones made by the brand licensee HMD Global. According to the official website, the Nokia Pure UI looks unique with a sense of simplicity and minimalistic design.
According to the graphics shared by the company, the new design theme on the Nokia Pure UI seems to be inspired by Google’s material icons. It seems to have a first-party weather app, a network speed test app, and an analytics app, inspired by the new Nokia logo. Again, most of the Pure UI elements will be incorporated into the app and commercial software solution that Nokia will provide to its clients.
The website claims that Pure is a flexible future-proof design system created by Nokia and is in line with the brand’s new expression. Nokia currently offers various B2B and enterprise devices such as service management platforms, which are expected to get the new Pure UI for easy operations. The website graphics also indicate that the new Pure UI will be used across the devices such as smart wearables, laptops, and enterprise-grade networking devices.
