90% Indian business leaders use AI tools to boost productivity: Canva report

Canva's second Visual Economy report suggests the use of AI powered tools has accelerated the content creation process with visual tools making collaboration easier.

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The study suggests majority of users who have used AI powered tools helped them boost productivity. (Image Source: Canva)

Canva, the online collaboration platform with millions of users worldwide, released its second annual Visual Economy report on Wednesday. The report aims to understand how Indian business leaders are using AI to streamline their workflows, boost productivity, and gain insights into the use of visual communication tools in the workplace.

According to the survey, almost three-quarters (73 per cent) of Indian respondents said the use of visual communication tools helped their organisations accelerate content creation and improve team collaboration. About 70 per cent of Indian business leaders said they will invest more in such technologies this year.

With layoffs affecting several verticals and budgets shrinking, almost 89 per cent of leaders said they want to try using AI tools to accelerate content production. While 92 per cent believe AI helped them increase content quality, many are concerned about plagiarism and bias. Around 81 per cent are worried about job loss.

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A whopping 97 per cent of business leaders said the ability to communicate visually is important even in non-design-related roles, and that 67 per cent of organisations are giving training so they can meet a certain design threshold.

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The study also shed light on the challenges and reluctance by organisations in adopting AI-powered tools. According to the report, 85 per cent said senior stakeholders are resisting these changes and as a result, it is hindering creativity.

Conducted by the business intelligence firm Morning Consult on behalf of Canva, the survey features insights from over 3,700 business leaders worldwide in marketing, sales, operations and human resources roles with knowledge of the company’s revenue goals. It covers respondents from over 12 countries including India, the US, the UK, Germany, France, Spain, Mexico, Brazil, Japan, Australia and South Korea.

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