Apple ‘Scary Fast’ Event Live Updates : Apple is hosting its second fall event of the year today at 5:30 a.m. IST. The event, named ‘Scary Fast’, will be live-streamed on Apple’s official website and YouTube channel. The event is expected to be a major Mac product launch, featuring new MacBooks and iMacs powered by Apple’s own chips.
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The ‘Scary Fast’ theme suggests that Apple will unveil its next-generation silicon chip, M3, which will offer faster performance and better efficiency than the previous M2 series. Apple may also introduce a refreshed 24-inch iMac, which has not been updated since 2021. The larger iMac Pro model, however, is likely to be delayed until late 2024 or early 2025.
In addition to the new Macs, Apple may also announce new accessories, such as USB-C chargers and cables, as the company moves to a universal charging system. The event will also coincide with Halloween, adding a spooky touch to the online-only event.
Stay tuned as we bring you the latest updates from this Apple event. Read less
The event’s tagline — “scary fast” — indicates the unveiling of its next-generation silicon chip, M3 just in time for the holidays. The company is expected to show off new iMacs as well as MacBooks which could help boost Mac sales.
The short 30-minute affair can be summarised into 4 major announcements. First up is the new Apple Silicon lineup featuring the powerful and power-efficient M3 lineup. This chip will power the new refreshed 24-inch iMac. It will also be featured on the new 14- and 16-inch MacBook Pros, giving them a significant performance boost. And finally, there's a new entry-level MacBook Pro on offer that ditches the Touch Bar.
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With the launch event out of the way, stay tuned for more coverage about these new devices, including details on the Indian launches and reviews.
The 14-inch MacBook Pro has received a price cut and will now be available at a price of $1,599. Meanwhile, the 16-inch MacBook Pro will continue to be sold for $1,999.
Despite the new enhancements, the new iMac still starts at the same $1,299 price.
Apple says that the latest iteration of the "most popular all-in-one" is 2.5x faster than the Intel-powered iMac.
Apple says that this colour variant uses a new finish that significantly reduces the retention of fingerprints on the body, a problem that has plagued darker Macs for a while now.
The Apple MacBook Pro promises a battery life of a whopping 22 hours. Apple also promises that the model's fan noise will be barely audible and that the new MacBook Pro with the M3 Max chipset is 11 times faster than the fastest Intel chip.
The M3 family uses only a fraction of the power both in the CPU and GPU departments despite featuring giant leaps in performance.
These chips are built using the industry-leading 3nm technology. They feature a brand-new cache system called Dynamic Cache which significantly improves GPU performance.