Apple claims to have prevented over $7 billion in fraud since 2020

Apple's annual fraud-prevention analysis highlights its efforts to combat fraud in the App Store, and across its services.

Apple's multi-year effort has lead to a large scale fraud prevention on Apple Store and services (Image credit: Apple)

Apple, on Tuesday, published its fourth annual fraud-prevention analysis. In it, the company has claimed to have prevented over $7 billion in potentially fraudulent transactions between 2020 through 2023. Just in 2023, Apple claimed to have prevented fraudulent activities worth more than $1.8 billion.

Apple’s approach to prevent fraudulent activities includes blocking stolen credit cards. The company has blocked over 14 million credit cards and over 3.3 million accounts, the report said.

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The report also said Apple rejected 1.7 million app submissions in 2023 alone. These are apps that failed to meet the guidelines set by Apple.

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Apple’s app review team, with over 500 experts, evaluates every app submitted to the App Store. The team is capable of reviewing 132,500 apps a week. It has reviewed over 6.9 million app submissions and also helped over 192,000 developers publish their first app in the App Store in 2023.

Over the last 12 months, Apple has blocked over 47,000 illegitimate apps and has stopped over 3.8 million attempts to install or launch fraud apps via the Developer Enterprise Program, a program that enables large enterprises to push apps for internal usage.

Apple uses advanced tools to keep the App Store safe and secure and to prevent fraudulent activities. This ensures that users can only install safe apps, and the company does this in the interest of both users and developers.

Claiming to have built a robust system to detect fraudulent activities and take quick actions, Apple said it terminated over 374 million developer and customer accounts. The company has also rejected over 91,000 enrollment applications, the report said.

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Apple also stated fraudulent activities happen on the customer side as well. The company is said to have blocked over 153 million fraudulent customer account creations and deactivated over 374 million accounts for fraud and abuse.