As the India-Pakistan cricket match was making waves on Twitter on Sunday, there was one hashtag that was creating history – #जयहिन्द. Yes that’s right. It was the first ever non-English hashtag trending at the top of the micro-blogging website.
Soon after India won the match by 76 runs, many, including the BCCI, posted congratulatory tweets using the hashtag.
#जयहिन्द pic.twitter.com/K1fl9cVtwp
— BCCI (@BCCI) February 15, 2015
After Hindi, Twitter has now rolled out hashtags in all Devanagari script-based languages including Bengali, Malayalam, Kannada, Tamil, Telugu, Oriya and Assamese.
On Tuesday, #தமிழ்வாழ்க , a Tamil word for #LongLiveTamil was at the top of trends too.
The hashtag got many public personalities excited on Twitter including actor Dhanush and former Tamil Nadu Chief Minister Karunanidhi.
#வந்தேமாதரம் yayyyyyyyy Tamil hashtag
— Dhanush (@dhanushkraja) February 17, 2015
உயிரையே குடிக்க வந்த எதிரியே ஆயினும் உரிய மரியாதை அளிப்பதுதான் இந்த (தமிழ்) மண்ணுக்கே சொந்தமான பண்பாடு. #தமிழ்வாழ்க
— KalaignarKarunanidhi (@kalaignar89) February 17, 2015