Samsung takes on Apple with the Galaxy S10 and Galaxy Watch Active.
Samsung Galaxy S10, Galaxy S10+, Galaxy S10e price in India, specifications India launch highlights: Samsung has officially announced the Galaxy S10 lineup, alongside the Galaxy Buds and Galaxy Watch Active. The devices were formally launched at an event in New Delhi.
All three Samsung Galaxy S10 models feature a pin-hole camera which is positioned on the top-left corner of the display. The phones run Samsung’s Exynos 9820 processor coupled and are packed with top-of-the-line specifications, including a minimum of at least 6GB RAM and 64GB storage. All phones are water resistant and pack a 3.5mm headphone jack.
The Galaxy S10 starts at Rs 66,900 for the 128GB version, while the 512GB variant costs Rs 84,900. The Galaxy S10+ starts at Rs 73,900 for the 128 GB version. The 512GB and 1TB versions are priced Rs 91,900 and Rs 1,17,900, respectively.
Meanwhile, the entry-level Galaxy S10e starts at Rs 55,900 for the 128GB variant. Those who had pre-booked the device will get to either the new Galaxy Watch just for Rs 9,999 or the new Galaxy Buds for Rs 2,999. The Galaxy Watch is priced at Rs 29,990 while the new Galaxy Buds cost Rs 9,990.
Samsung Galaxy S10e starts at Rs 55,900 for the 128GB variant. The Galaxy S10 starts at Rs 66,900 for the 128GB version, while the 512GB variant costs Rs 84,900. The Galaxy S10 starts at Rs 73,900 for the 128 GB version. The 512GB and 1TB versions are priced Rs 91,900 and Rs 1,17,900, respectively.
The Galaxy S10 lineup will be made available across several online and offline channels, including Amazon India, Flipkart, PayTM, Tata CliQ as well as Samsung's own online store. The phones can be grabbed from online and offline channels starting March 8. Pre-bookings are open till March 7.
As was expected, Samsung also launched the Galaxy Buds and Galaxy Watch Active for the Indian market. The Galaxy Buds truly wireless earbuds rival Apple AirPods, whereas the Galaxy Watch Active is aimed at the Apple Watch Series 4.
Samsung Galaxy S10 has a built-in Instagram mode in its camera, which allows users to edit and post images from within the phone's camera app. There's no word yet if Samsung plans to bring this feature on older Galaxy smartphones.
Samsung says its Bixby Vision has been made in India. The company has partnered with Myntra for a try and buy feature. Moreover, Bixby Vision will ask help locate restaurants in India. Samsung is partnering with magicpin for this feature
Samsung says over 500 engineers from India worked on the Galaxy S10 cameta. In fact, all promininent fetaures like Live Focus, AR Emoji, Scene Optimiser are all made in the company's Bengaluru R&D center.
Samsung Galaxy S10+ will be available in three colour finishes: Prism White, Blue and Black. The top-end model also comes in ceramic finishes.
Samsung touts the Galaxy S10 has the most accurate display on mobile. Plus, the flagship phone has an ultrasonic fingerprint scanner. Essentially, the scanner emits ultrasonic waves, which is mapped by the phone. This scanner is different from regular optical scanners. And yes, it works in bright sunlight also.
Samsung's Koh said the Galaxy S10 promises a new intuitive UI and the next-generation of display technology. The Galaxy S10 offers a bigger display compared to the Galaxy S10
"Samsung has been making phones in India since 2007. India is home to our largest experience store opened last year in Bengaluru, says DJ Koh. Our vision is to be the innovator of new Mobile experiences. We will harness the power of 5G and AI to create new experiences for users."
"Indian consumers have also loved the Galaxy A7 and A9 devices, which came with triple and quad-cameras", he said, adding that India was the first market to receive our powerful Galaxy M series. We have seen monumental success with Galaxy M series, says the Samsung Mobile business head."
"We have carefully crafted a range of smartphones to suit a variety of needs. Millennials and Gen Z consumers want more. Our loyal Note 9 fans in India love the superior power. We have captured half of the market share in premium segment in India," adds Koh
DJ Koh: "We are proud to say that billions of people have used Galaxy phones all around the world. We created new mobile categories and delivered. Like the Galaxy Note. We were the first to bring large mobile screen to mainstream. We made smartphones truly water-resistant. We have put smartphones at the centre of our connected lives. We are excited by opportunities in India as more consumers embrace the digital age."
Unlike the Galaxy S10 and S10e, the Galaxy S10+ sports a second selfie camera. The main 10MP lens is backed by another 8MP snapper for depth sensing. In India, Samsung Galaxy S10+ starts at Rs 73,900 for the 128 GB version. The 512GB and 1TB versions are priced Rs 91,900 and Rs 1,17,900, respectively. The Galaxy S10+ rivals Apple's iPhone XS Max.
Apart from the Galaxy S10 and S10+, Samsung will also launch the Galaxy S10e - the most affordable phone in the Galaxy S10 lineup. This is Samsung's rival to iPhone XR. It offers the top-of-the-line spec sheet and the same edge-to-edge screen design, with only a small pin-hole cut-out for the front-facing camera. And, of course, it also comes with the wireless power-sharing feature.