Samsung is set to unveil the new Galaxy S24 series tonight: Here’s how and when to watch

Samsung is expected to unveil the new Galaxy S24 series in a live stream event on Wednesday, here's how to watch in India.

Samsung Galaxy S24 series are likely to be built around AI capabilities (Image credit: Samsung)

It’s that time again: Samsung is ensuring that you pre-order the Galaxy S24 as soon as it is revealed during the “Unpacked 2024” event in San Jose, California, later tonight. The stakes are high for Samsung, as the new Galaxy S24 series is launching at a time when consumers expect something “wow” in their next smartphone, and brands are under pressure to deliver on those fronts. Today, you can get a glimpse of the next generation of the Galaxy S24 series. Make sure you have a solid internet connection to stream the live event. We’ll be live-blogging the whole thing, so just check back here starting at 10:00 am PST / 11:30 pm IST.

Also read | Samsung Galaxy S24 series: Everything you need to know ahead of January 17 launch

When is the event?

The Samsung Galaxy Unpacked event is scheduled to take place on September 17 at 10:00 am PST or 11:30 pm IST. The event will be held in San Jose, California, the same location where Apple is headquartered. Samsung’s decision to host its significant launch event on Apple’s turf is an interesting choice. Only select members of the press and industry analysts have been invited to attend the event in person. However, as always, Samsung will provide a live-streaming option, allowing anyone to tune in from their devices and watch the event as it happens.

https://www.youtube.com/watch?v=J7x0E0hLaJ8?si=fFcs0_bLtL3lnkUO

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How to watch

Samsung is streaming the event live on YouTube. We have the video embedded above, but you can also directly watch the event live on YouTube. As in years past, you can hop over to Samsung’s website or follow its social handles to watch the livestream.

Also read | Galaxy Unpacked 2024: Everything to know about Samsung’s bet on generative AI

What to expect

Samsung’s first Unpacked event is expected to follow a pattern, with rumours suggesting the unveiling of new smartphones in the Galaxy S series. Most likely, the launch will introduce the new Galaxy S24 series. Similar to the Galaxy S23 series, there will likely be three models in the new S24 lineup: the standard Galaxy S24, a slightly larger Galaxy S24+, and the top-end Galaxy S24 Ultra. The phones are expected to feature improved displays, better cameras, and a flagship-grade processor. However, the most significant change anticipated for all three smartphones will be the shift away from regular yearly hardware upgrades to more sophisticated AI features. AI is expected to play a significant role in the event, with Samsung likely spending more to demonstrate how AI will make smartphones superior. If you’re interested in a Galaxy S24, you can pre-reserve the device by visiting Samsung’s official website ahead of the launch later tonight.

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