Flipkart has officially bought the rights to manufacture and sell Nokia branded televisions in India. The company has now started sending out launch event invites to the media for the launch of the said televisions in India on December 5. This is the eCommerce platform’s second collaboration with a big name brand for televisions, the first one being, Motorola. Flipkart launched Motorola branded smart TVs, which are manufactured and distributed by them back in September. Flipkart also has smart TVs under its own MarQ TV brand.
The invite does not reveal much about the products, the company will be launching at the event. It only reveals the date and the venue. Flipkart has already announced that the Nokia branded smart TVs will be made in India by them and will sell exclusively on the eCommerce platform.
Apart from this we already know that the aforementioned Nokia branded smart TVs will come with JBL powered audio systems. Other than this details are scarce and will be revealed at the time of the launch.
Also Read: Nokia smartphones are about experience, less about specs: HMD Global India head
This is a similar arrangement as to the one Nokia has entered in with HMD Global for its smartphones. Nokia will be licensing its name to Flipkart for manufacturing and selling its TVs for a fee. This will be a comeback for Nokia in the television market, to recall, the company did foray into the line of widescreen TVs back in the mid-90s, however, its efforts did not manage to go mainstream.
Nokia is not the only brand from the mobile world, which is jumping into the smart TV business. OnePlus introduced its OnePlus TV Q1 Pro and TV Q1 back in September. Motorola also partnered with Flipkart to allow the use of its brand name for Smart TVs.
One smartphone player which has done exceedingly well in the Smart TV space in India is Xiaomi, which has managed to capture a big chunk of the market in India thanks to its aggressive prices and back-to-back launches.
With regard to Nokia TVs, Flipkart could introduce a number of Smart TVs at different prices and screen sizes, similar to how it did with Motorola.