Adobe partners with Google to bring AI image generation capabilities to Bard

Adobe has also unveiled the latest beta version of Adobe Express at the Adobe Summit EMEA 2023 with new generative AI features.

The Adobe logo is pictured here. (Image: Adobe)

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Adobe has announced that Firefly and Express are soon coming to Bard, Google’s experimental conversational AI service, thanks to a new partnership between the two companies. This integration will allow users to describe their vision to Bard in their own words to create Firefly-generated images directly in Bard.

These images can then be further modified using Express to create engaging social media posts, posters, flyers, and more, with inspiration from a vast collection of templates and assets. Adobe says that Firefly will become the “premier generative AI partner for Bard.”

Latest beta version of Adobe Express unveiled

Aside from the Google partnership announcement, Adobe has unveiled the latest beta version of Adobe Express at the Adobe Summit EMEA 2023. Adobe Express is an all-in-one app that simplifies and enhances the process of designing and sharing social media posts, videos, images, PDFs, flyers, logos, and more. With its integration of Adobe Firefly, a family of creative generative AI models, Express aims to revolutionise content creation for a wide range of users, from creative professionals to students and large enterprises.

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The new version of Express combines the power of Adobe’s popular photo, design, video, document, and generative AI tools into a single editor, making tasks such as creating social video content, editing images, and enhancing PDFs faster and easier than ever before. The integration of PDF support into the editor streamlines the import, editing, and enhancement of PDFs, enabling users to create visually stunning documents effortlessly.

Furthermore, seamless integration with Adobe Creative Cloud and Adobe Experience Manager ensures synchronisation across applications, real-time collaboration, and the delivery of on-brand content at scale.

A notable addition to Express is the integration of Adobe Firefly, which brings generative AI capabilities directly into the app’s workflows. This empowers creators of all skill levels to generate images and text effects simply by providing text prompts.

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