NBA app to let users insert themselves as player into ongoing games thanks to new technology

At the All-Star Tech Summit in Salt Lake City, NBA Commissioner Adam Silver did a live demo of the new feature that will be soon available to the app users.

NBA Commissioner Adam Silver speaks at a news conference. (File)

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Every basketball fan at some point would have imagined themselves on the court dribbling past opponents and landing those slam dunks. NBA’s latest tech additions will give wings to those aspirations by letting NBA app users insert themselves as a player into live games.

NBA Commissioner Adam Silver unveils streaming experience of the future via the NBA App – and you can be in it! pic.twitter.com/FKYJvskf0H

— NBA (@NBA) February 17, 2023

At the All-Star Tech Summit in Salt Lake City, NBA Commissioner Adam Silver did a live demo of the new feature that will be soon available to the app users. While explaining the process, Silver first scanned host Ahmad Rashad using his phone and later replaced his avatar with a player in a live Utah Jazz game.

“In addition to the avatar option, the future telecast will offer fans more customized experiences, including a wider selection of alternate languages, high-profile influencer and celebrity commentary, the ability to transport the game to virtual locations, new animated graphics, integrated betting and enhanced camera angles,” NBA said in its official release.