WPP buys Enterprise Nexus

Leading global communications services company WPP on Wednesday acquired Indian advertising agency Enterprise Nexus through its pan-Asian advertising network, Bates Asia, for an undisclosed sum.

‘‘The merged entity will be named Bates Enterprise and will be among the top 10 agencies in India,’’ WPP CEO Martin Sorrell said here.

The acquisition is a part of WPP’s expansion strategy and to increase India’s contribution to the group’s global business, he said. ‘‘At present business revenue from India is just 2 per cent of WPP’s global revenue,’’ he added. — PTI