Uni-Ball pencils in Katrina Kaif

Uni-ball Pens,manufactured by Mitsubishi Pencil Co,Japan and marketed in India exclusively by Linc Pen & Plastics Ltd. has announced Katrina Kaif as its brand ambassador. This is the first time that Uniball has opted for a celebrity brand ambassador to endorse its products.

Uniball has been growing steadily at about 20 per cent per annum and the association with Katrina Kaif is expected to boost both the brand value and its growing customer base,a release by the company stated. Speaking of the tie-up,Deepak Jalan,Managing Director,Linc Pen & Plastics Ltd,commented,“For a pen that is largely aimed at college students and young working professionals,Katrina will definitely infuse fresh energy and vivaciousness.” Kaif said,“I am excited about being the face of a youthful,high-quality international brand like Uni-ball with which I have personally grown up with in UK.” Uni-ball,whose products range over a number of varieties ranging from Rs 30 to Rs 200,will soon be launching a multi-media campaign featuring Katrina.