Telco tariff war moves to SMS turf

After fighting a price war in the call tarriff arena and finally lowering cellphone tarriff to 1 paisa per second,the telecom industry is now pushing the battle territory to SMS. Reliance Communications on Friday slashed SMS charges,both local and national,to 1 paisa. The company has decided to charge 1 paisa for roaming SMSes too,the move is expected to further heat up the ongoing price war. The company also launched another plan where customers can send unlimited text messages by paying Re 1 a day. Currently operators charge between 50 paise and Rs1 for local and national SMSs. RComm has said that with this scheme the company expects to capture market share for heavy users of SMS services.