Tags:
Journalism of Courage
Starting off as a new age interactive marketing company servicing clients in the Internet,social media and mobile domain,Web Cocktail soon moved onto bigger opportunities in the outsourced marketing space. They provide
integrated marketing help for creative design,digital work and communication design among other things to entrepreneurs who are experts in their functional areas. Web
Cocktails client portfolio currently includes Maruti,Hindustan Times and Danone.
The best advice I got 8230;
Generate value for your client that is worth at least twice the amount you are charging to sustain. Only if you are able to provide more value than is expected,will you be able to create a wow factor for the client.
The defining moment
Sitting with my friend and giving him inputs on how to leverage the potential of Facebook as a marketing tool. It was after that interaction that I decided to start my own venture.
What keeps me awake at night8230;
My clients Im constantly thinking of how to provide more value to the client so that we can provide more than just a limited number of activities that the client has signed up for.
When I thought I would give up8230;
A client felt that
Web Cocktail wasnt adding any value.
My word of advice for others
Entrepreneurship is a fun but laborious journey. It demands a lot of responsibility and maturity from the entrepreneur. But it also earns you respect. Believe in yourself,have faith and do your best,always. Only then will the money and accolades flow in. u
