Orient Ceramics & Industries brings the premium range of Europa tiles to the Southern region with the opening of its new franchise store. The new store is the companys first major venture in the region and is dedicated to providing consumers an unparalleled selection of a world-class product,focused on showcasing the beauty and value found in ceramic tiles. The strategically located store spread over 3000 sq ft,is one of the biggest stores in the region and will enable customers to touch,feel and experience the entire product portfolio. Mr. Sanjay Monga (Vice president Sales & Marketing) inaugurated the first franchisee of Orient Ceramics and Industries Limited in South India. Speaking on the occasion Sanjay Monga,Vice president Sales and Marketing OCIL said,The Europa - Boutique is the third of newly designed franchisee outlets that has opened after successful launch of the same in Rudrapur in Uttarakhand and in Guwahati in Assam. We intend to open 25 such outlets across major markets in other regions.