Mahindra and Mahindra Limited,part of the USD 11.1 billion Mahindra Group,on Tuesday announced the launch of its sedan Verito in the Kerala market. "Kerala is one of the most important markets for us,especially for our passenger sedan," Ravindra Shahane,General Manager,Marketing,Automotive Division,Mahindra and Mahindra Limited,said at the launch. "With the phenomenal growth in the financial year for Logan,we have more than doubled our market share in the state. We are confident that Verito,with its unique value propositions,will continue to receive the same encouragement and support of customers in Kerala,' he said. The new Verito retains the strengths of the Logan,while adding a new style with some key changes,he said,adding 'the Verito is all set to be the most exciting buy in the entry level sedan category for Indian consumers'. It is competitively priced at Rs 4.82 lakh (petrol) and Rs 5.62 lakh (diesel) ,he said. 'Logan grew by more than 160 percent in Kerala in the last financial year 2010-11,doubled its market share',he said. Verito offers a host of safety and technology features like ABS with EBD,driver's side airbag,head restraint for all seats,side impact beams,driver information system and a 2630 mm long wheelbase for a smooth ride even on Indian roads,he said.
