In recent weeks there has been a spurt in the amount of junk mail targeting unsuspecting e-mail users. Most of these are offensive/obscene, promising ‘‘enhanced sexual performance’’. Downloading 50-60 such unsolicited messages per day costs not only Internet time but also higher telephone bills (especially since these messages come with pictures that take a long time to download). Blocking the sender does not help — the messages keep coming under different names. Nor does creating rules for blocking certain words — if Viagra is blocked, it still slips in as Via gra or Via/gra, which the computer cannot recognise. The blocked messages, moreover, still get downloaded into the ‘delete’ box, costing internet/telephone time.
Clicking the ‘unsubscribe’ button too, is in vain since most of these sites do not open and some do not give the option of opting out. Besides, many e-mail users also believe that hitting the ‘remove’ button in fact confirms the customer’s ID and causes a flood of more junk. Some ads require one to visit the offensive website in order to get oneself deleted from their mailing list (why should I visit a pornographic website?)
This is invasion of privacy of the worst kind, far more intrusive than conventional post. One can leave printed junk unopened, and one doesn’t pay for receiving it.
A random survey among customer-victims has revealed an interesting gender dimension to spam — male users’ responses ranged from ‘‘It’s a nuisance, I just delete the junk messages’’, to ‘‘Frankly, my curiosity was triggered. I wanted to see what the hidden pictures were, and who had sent them’’. Only one out of 12 respondents expressed outrage. Women on the other hand, were uniformly furious about this ‘‘bombardment’’ of sexist spiels. Reactions ranged from ‘‘It makes me boiling mad’’ to ‘‘I could kill the sender for subjecting me to this kind of mail’’ (a court sentenced an e-mail victim last month, for threatening to stab the sender of spam). Women expressed anger over ‘‘the helplessness of not knowing where this was coming from’’.
E-mail is an index of technological progress and has become almost mandatory for submitting academic reports, conference papers, applications. But it has also increased the vulnerability of women to sexist assaults through the media, all the more disturbing because the sender cannot be easily traced. Most junk mail, however, originates in the US and as a victim remarks, ‘‘a mighty nation that claims to be the world leader in protecting privacy and citizens’ rights, seems obsessed with sexual performance, dating proposals, credit cards and cable filters!
Globalisation has been blamed for the feminisation of poverty. In the context of e-mails and spam, it is also promoting the denigration of the female. We are quick to get online, but our servers are mighty slow when it comes to protecting customers’ rights, especially women’s rights.