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This is an archive article published on July 8, 2002

The Lateral Thinker

Mourners pay their last respects to Ambani. Express ...

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When did you last speak to George?8217;8217; Dhirubhai asked a trusted aide who8217;d come to pick him up at New Delhi8217;s Indira Gandhi Airport some years ago. 8216;8216;It8217;s been some time,8217;8217; mumbled the embarrassed aide, about his meeting with Congress chief Sonia Gandhi8217;s then private secretary. 8216;8216;One week 8230; two weeks 8230; one month 8230;?,8217;8217; persisted Dhirubhai. 8216;8216;Around six months,8217;8217; came the reply. 8216;8216;What do I do with you people? I buy you insurance, but if you don8217;t even pay the premium keep up relationships, then don8217;t come to me when you8217;re in trouble,8217;8217; snapped an exasperated Dhirubhai.

That, in a nutshell, was Dhirubhai. Always audacious in his gambles 8212; his first PSF plant in 1984 was larger than the entire local industry8217;s production 8212; but yet carefully buying 8216;8216;insurance8217;8217; through a wide and constantly nurtured web of contacts. Even today, Reliance officials visit ex-PMs and ex-CMs on a regular basis, to solicit their goodwill, blunt their illwill, or just to seek information, to feed the country8217;s best-oiled information machine 8212; in 1985, before imports of PTA were liberalised by the government, Dhirubhai got wind of this, and contracted imports for a full year8217;s supply from global suppliers! Stories also abound, probably apocryphal, about how Dhirubhai has gained the goodwill of even top Pakistani generals, so in the event of a war, they won8217;t target the Jamnagar refinery that8217;s right at their doorstep!

Yet, to dismiss Dhirubhai as just an influence-manager would not just be unfair, it would be totally untrue. Dhirubhai8217;s biggest contribution to not just Reliance Industries, but to India, was his ability to think BIG. So, under him, Reliance built a 27 million tonne grassroot refinery it8217;s the largest in the world when most public sector rivals had less than a third the capacity in a single location.

Mourners pay their last respects to Ambani. Express Photos

He popularised innovative financial instruments, such as the partially convertible debenture, that assured investors good fixed returns, and so got millions of them to invest in Reliance8217;s equity at the same time. On a few occasions in the early 80s, the Ambanis mopped up half the total capital raised by all of Indian industry in the year. With one in every three Indian investors holding shares in the Reliance Group, Dhirubhai was truly the father of India8217;s stock market culture. Hiring football stadiums to hold company AGMs further fuelled the Ambani myth of invincibility.

Hundreds of such examples abound about Ambani an acronym, some say, for Ambition and Money. There8217;s the by now mythical story of how he turned the tables on the bear cartel that was hammering down his shares by selling a million of his shares. Dhirubhai formed an association of friendly brokers, found out the bears didn8217;t actually own the shares they8217;d sold, got his brokers to buy around nine lakh shares and ask for physical delivery. The bears beat a hasty retreat, and paid Dhirubhai a king8217;s ransom to square the deal. During his days as a yarn trader, business historian Gita Piramal reports, a rival spread the rumour Dhirubhai was bust. Dhirubhai reacted by, on the market board, inviting everyone he owed money to come and collect it. He didn8217;t have a single paise at that point, but no one came to collect.

Hrithik Roshan and his wife arrive at the Ambanis8217; Cuffe Parade residence. Express Photos

Dhirubhai, say those who knew him well, did benefit from various schemes, but he always acted in the national interest. Lobbying to get import duties cut on certain synthetics, for instance, helped his business, but also helped curb rampant smuggling. Getting the government to change policy to allow the private sector into the oil refining business, or to liberalise licensing in the petrochemicals sector helped India develop vital capacity in a critical area.

Dhirubhai, even his critics admit, was incredibly focussed on the big picture, and how India fitted in it. Unlike most of his counterparts, Dhirubai didn8217;t just worry about what would happen if a war broke out between India and Pakistan. He got his colleague, and head of the newspaper he owned, R.K. Mishra to carry on parallel Track II negotiations with Pakistan, and to coordinate this with the government. Prime Minister Vajpayee8217;s Lahore bus trip had something to do with Ambani8217;s parallel diplomacy.

Where does the group go, with the patriarch no longer there to give it strategic vision? Will the Ambani brothers split? These, and a flurry of other queries are, naturally, going to be answered only by time. But a few things must be said. Thanks to the system Dhirubhai developed, and his very long succession planning, the group8217;s never been in better shape. Mukesh and Anil have been running the group since Dhirubhai8217;s first stroke in 1986 8212; since 1991, the group8217;s turnover has gone up 28 times and profits 35 times. Market capitalisation, similarly, has gone up 24 times, from Rs 1,878 crore in 1991 on Rs 45,840 crore today. Clearly a long way from the 8217;80s when even his supporters gave some credence to those who said Reliance was a bubble waiting to burst.

 

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