India top revenue contributor,WC hugely successful: FIH

“Most of FIH revenue comes from very few countries. India’s contribution in revenue is more than 50 per cent than second-placed the Netherlands. Malaysia,Argentina and USA also contribute,” Morris said.

“In countries like Pakistan,Spain,China,Australia,New Zealand,United Kingdom,South Africa,Singapore and Middle East,it is difficult to sale hockey on television,” he said. He said looking at the commercial success of the tournament; India would be an integral part of FIH’s effort to lift the profile of hockey in the world.

“It is a challenge to administrators how to market hockey in India. Commercially,India is a huge market for hockey and the World Cup a huge success. India will have to be an integral part of any future FIH plans to lift the profile of the game,” he said.